In this episode, Hall welcomes Adam Weiler, CEO of Sunken Stone.

Headquartered in San Diego, California, Sunken Stone is a turnkey performance-based Amazon marketing solution that handles everything from marketing, to brand launch, content, inventory, and customer service on the platform. 

Sunken Stone’s proven four-pillar process gives sellers the ability to dramatically increase sales and ROI without adding to their workload. Since opening their doors in 2017, Sunken Stone has helped more than 100 7-8 figure brands generate over $100M in sales.

When it comes to Amazon, Adam gets it. He’s always been an entrepreneur and marketer, but it was about 12 years ago when he jumped headfirst into the Amazon game. Since that time, the accomplishments and milestones have piled up. Today his company, Sunken Stone, is a Top-500 Amazon seller, has shipped over 2 million orders on the platform, and now helps over 80 brands successfully grow and scale their business by using the Amazon sales channel.

Adam received both his Bachelor’s in Political Science and MBA from San Diego State University and still volunteers at the University’s Lavin Entrepreneurship Center to help young entrepreneurs launch their ideas and businesses.

When he’s not helping companies expand on Amazon, there’s a good chance you’ll find him at a local coffee shop (pre-COVID), cooking up a favorite dish at home, or hanging with his family at the numerous Seattle dog parks. Unless of course, it’s football season. Then you’ll find him meticulously tracking his Jets and fantasy football team(s)!

In this interview, Adam explains what led him to start working in this sector. He shares his thoughts on how he sees the industry evolving and advises investors in the space.

You can visit Sunken Stone at www.sunkenstone.com.

Adam can be contacted via LinkedIn at www.linkedin.com/in/adamweiler1/, and via email at adam@sunkenstone.com.

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Most of the work in a standard board meeting are perfunctory duties such as approving minutes and reviewing financials and metrics.

The board also weighs in on key decisions around fundraising, strategy, and other topics.

Board members will discuss whatever you put on the agenda.  

Make sure the agenda items are of strategic importance and are prioritized, as the top items get the most attention while the lower items often get rushed. 

The more preparation you do before the meeting, the better outcome you’ll have. 

It takes time for board members to come up-to-speed on issues, so it’s best to send out background information before the meeting so they have an opportunity to prepare.

Sending the board meeting slides and financials in advance will reduce the number of board members reading through the materials during the meeting.

Calling a few key members beforehand to discuss any concerns or issues will reduce the number of queries in the meeting.

Board members in an effort to “do their duty”, will often ask for information and numbers that require special attention.

To keep this from getting out of control, ask what decisions will be made from it and try and get a follow-up commitment from the board member about their plan for it. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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