In this episode, Hall welcomes James (Jim) Mulford, President & CEO of acQyr eXchange.

Located in Denver, Colorado, acQyr eXchange (QX) is the first digital asset marketplace that allows gamers to manage, trade, and sell in-game rewards across multiple games for cash. QX helps mobile and online gaming publishers to increase gameplay and grow revenue by providing a more effective model for issuing and exchanging digital assets. Gamers can exchange and redeem their acquired in-game rewards for local currency.

acQyr eXchange is the first common rewards redemption platform that works across multiple games and publishers. Gamers have an easy-to-use mobile app that allows them to manage all their digital assets from participating games in real-time.

Jim is a business executive and experienced entrepreneur, with a focus on the integration and application of information technology to deliver business solutions. He has successfully led, managed, and exited multiple ventures. He has over 45 years of technology, executive leadership, and business management experience. Previously, Jim started, led, and successfully exited several other technology-enabled businesses, including a complex systems integration company with over 300 employees. He also served as a private-sector Commissioner for the State of Colorado Information Management Commission. He graduated from the United States Air Force Academy with a B.S. in Computer Science and received a M.S. in Computer Science from UCLA. Jim spent eight years in the Air Force supporting the design, development, implementation, and operations of Air Force mission-essential technology.

Jim shares his thoughts on the rise, the primary trend, and what makes for a successful company in this segment.

You can visit acQyr eXchange at www.acqyrexchange.com.

Jim can be contacted via LinkedIn at www.linkedin.com/in/jim-mulford-b1a0614, and via email at jomulford@acqyrexchange.com. 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A common mistake made by startups is launching a company in an industry in which the founders know little or nothing about.

I find this happens often in the healthcare and financial industries.

The size and growth of those markets make it attractive to pursue but without a deep knowledge of how those industries work, is a recipe for disaster.

The first issue is regulatory. Both industries are highly regulated and impacts greatly what you can and cannot do.

The second issue is the current company landscape - a basic understanding of who does what in the industry is important.

The third issue is your contacts working in the space.  Who do you know that can help you as a customer, advisor, or employee? This becomes particularly important when you go to sell your product.

Before launching in a new industry, make sure you know the regulatory landscape and how it impacts your startup.

Build a network in the industry of partners and other contacts who can help you.

Finally, build a core group of people who can help you build or advise your startup.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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