Investor Connect Podcast

In this episode, Hall welcomes Smoke Wallin, CEO of Vertical Wellness.

Vertical Wellness is a leading, vertically integrated, consumer-focused health and wellness brand company with innovative hemp cannabinoid solutions. Their mission is to help people by bringing the most innovative and effective portfolio of cannabinoid (CBD and others) brands to the market. Initial VWEL brands include Kathy Ireland Health & Wellness, Taos, Lap Dog, Par5, Halogenix, Wingra Farms, Neutrate, USMCC, and Hemp-Moji. 

VWEL Services leverages their extensive investment and team knowledge by helping the entire industry with strategic, financial, branding, sales and hemp processing solutions. Vertical Wellness has operations in California and Kentucky and has cultivated over 1,800 acres of hemp on partner farms in 2019. The Company is one of the largest processors of Hemp globally with over 20 million lbs processed or contracted in 2020. 

Smoke is a chairman and multifaceted CEO and industry leader in beverage, distribution, hemp and technology. He built >$1 billion alcohol beverage distribution company before merging into now $11+billion company. Smoke was the Chairman & President of Wine & Spirits Wholesalers of America, industries. 25+ acquisitions, multiple successful turn-around situations, and startups with successful exits. Successfully raised $500+ million in debt & equity for direct ventures. Served(s) on multiple public and private boards. YPO, EY Entrepreneur of Year, Distinguished Alum Award Vanderbilt, MBA Vanderbilt University, BS Agricultural Economics Cornell University.

Smoke shares with Hall how he sees the cannabis industry evolving, the sector’s current growth rate - despite COVID-19 - the challenges in the space, what accelerated and decelerated during COVID-19, and much more.

You can visit Vertical Wellness at www.vertical-wellness.com.

Smoke can be contacted via LinkedIn at www.linkedin.com/in/smokewallin/, via Twitter at www.twitter.com/smokewallin?lang=en, and via email at swallin@vertical-wellness.com.

Direct download: Smoke_Wallin_of_Vertical_Wellness.mp3
Category: -- posted at: 1:32pm CST

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In your pitch deck, the tenth slide is the Value Proposition slide.

The Value Proposition slide shows what value your product/service brings to the customer. 

It should answer the question, ‘what benefits does it offer’ and ‘why customers will choose you over competitors’. 

If you haven’t already identified your value proposition, then make a list of key benefits your product offers.

Prioritize them from the most important to the least.

Take the top one or two benefits and write out a simple statement that describes how your product is better and why someone would use it.

The value proposition can focus on the product, the service, the brand, or the team.

Over time, you can tighten it into a 5 to 7 word tagline.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
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For Startups check out: https://tencapital.group/company-landing/
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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In your pitch deck, the fifth slide is the monetization slide.

It answers the question on how you make money. 

Show the business model you are using such as recurring revenue, transaction fees, or other.

Highlight recurring or repeat revenue where used in your business. 

Show the average revenue per customer as well as the CAC/LTV ratio if relevant.

Show the last four months of revenue and highlight Quarter over Quarter growth rates.

The goal is to show you have predictable revenue from your operations.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
-----
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Direct download: EG_June_2020_Startup_Funding_Espresso_--_5_Pitchdeck_-Monetization_slide.mp3
Category: -- posted at: 9:51am CST

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