Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In your pitch deck, the eighth slide is the Competitive Advantage slide.

First highlight your core value proposition for the customer.

Show what value the customer receives from your product/service.

A competitive advantage gives you a 30% increase in revenue or decrease in cost. 

Show what competitive advantages you have such as

--recurring revenue

--virality

--network effects

--channel access

--platform-based solution

Using numbers to describe your advantage will make clear the benefit.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In your pitch deck the second slide is the problem slide.

It’s important to start the pitch with the problem you are solving so the investor has a frame of reference for your startup.

Show how this is an important problem and must be solved, versus a nice-to-have solution.

It must be a big problem to solve. Investors are looking for big revenue and this comes from solving major problems, not minor ones.

Talk about the cost in dollars the problem brings.

As you present the problem, you may want to use a story to describe how you found it.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
-----
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The goal of the pitch deck is to introduce your deal to an investor and find out what is essential to that investor.

The goal is not to tell your full story or explain how your product works. 

From this pitch, you want a follow-up meeting with the investor. 

Good pitch decks show what you are doing and the opportunity to grow more with funding.

Ideal pitches show the proposed outcome is going to happen with or without the investor. In other words, the outcome is inevitable.

Inevitability comes from the team knowing what they are doing. They are committed and well on their way already.

The results are up on there for everyone to see what has been done so far.

The slides serve the presenter, not the other way around. You are the presentation -- not the slides.

Avoid discussing multiple scenarios as investors will find it difficult to keep track.

Focus on the core message -- it’s one product, one team, one market, one fundraise and one outcome. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
-----
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group