Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In your pitch deck, the fourth slide is the market slide.

The market slide shows the size of the opportunity.

Show total available market, which is anyone you can sell to.

Then show the serviceable market, which is your core target market.

Finally, show the beachhead market (who are the first 20 customers you’re going to sell if you are early stage).

For each market, show the growth rate.

The total available market should be at least $1B.


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Let’s go startup something today.
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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

After the pitch comes the investor discussion, in person or by conf call. 

Research the investors in advance by looking them up on LinkedIn and their own company websites.

In setting up a call or meeting, always have new information to share. Give the investor a reason to join the call to learn more.

In the call/meeting, ask these questions in addition to answering their questions:

How much does the investor know about the space?

What is the investor’s typical check size?

Does the investor have specific terms he wants in the deal and so would like to lead it?

What diligence docs does the investor require and does he have a set process?

Have you read the terms sheet and are there any questions?

Keep the updates about the business going with your standard mailers so the investors stay up- to-date.

It’s important to convey a sense of momentum in your deal with news about sales, team, product and the fundraise.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In your pitch deck, the sixth slide is the traction slide.

For this slide, show current sales as well as the funnel of upcoming sales opportunities. Include forecast numbers for each opportunity.

Show the pipeline as a repeatable, predictable process and that you are creating a systematic approach to sales.

Show customers and prospective customers with their company logos as they resonate better with investors.

If the company is pre-revenue, then talk about your customer interactions and the rapid progress the team is making in achieving revenue.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
-----
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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In your pitch deck, the first slide is the title slide.

It’s important as it’s the first slide the investor will see.  

It should convey the style and culture of the company.

On the slide, include your company name, presenter’s name and position.

Also show your tagline as this sets the stage for your presentation. It should start investors thinking about your company.

Make sure you use your company logo and colors on this slide and throughout the slide deck.

You don’t need the current date as you’ll find yourself changing this far too often.

Save your contact details for the end which will include email, phone number, and website.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
-----
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For Startups check out: https://tencapital.group/company-landing/
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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Many startups use loans to fund their business. If you are taking a loan from family and friends, here are some points to consider:

The first step is to determine the amount of the loan and how it will be disbursed to the startup.

There’s time-based disbursements. For example, the startup gets $20,000 now, $20,000 in three months, and the final $20,000 three months after that.

Then there’s milestone-based disbursement in which the funds are disbursed when the startup reaches specific milestones or goals such as prototype complete, product complete, customer sold.

The loan should be made to the startup and not the founder. 

You want clear dividing lines between the assets of the startup and the personal assets of its founders. Comingling personal assets with those of the startup is a bad practice.

Avoid no-interest loans and establish an interest rate of at least 3%.

If you set up a no-interest loan, the IRS will assume an “imputed interest rate” and tax the lender on an “assumed” amount of interest on income received.

Determine if a personal guarantee and/or collateral are required.

Most startups don’t have assets aside from the intellectual property (IP) created by its founders and employees, so collateral is usually limited.

A personal guarantee states that the entrepreneur will agree to be liable for repayment of the loan if for some reason the business cannot make the payments.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
-----
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Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
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For Feedback please contact info@tencapital.group