Investor Connect Podcast

Hall is joined by investor and advisor Joy Schoffler. Joy has won numerous awards including Women Communicators “Outstanding communicator”, CEO Magazine “Entrepreneur of the Year” and Austin’s Under-40 award. She served as an officer in the Army Reserves & Texas State Guard.

J
oy founded, ran and sold Leverage PR, one of the fastest-growing PR firms in America. Currently, she manages a portfolio of FinTech companies and real estate investments by determining where the most value can be added.

Visit her at at www.Joyschoffler.com

Joy can be reached via LinkedIn at https://www.linkedin.com/in/joyschoffler/  

She can also be contacted via email at joy@joyschoffler.com

Direct download: Joy_Schoffler_Investor_and_Advisor.mp3
Category: -- posted at: 4:27pm CDT

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.


Before you launch your fundraise campaign, prepare your business, investor documents, and your investor network.

For the business, check with your team, board, and investors to gain alignment.  Your fundraise launch should not come as a surprise to them. 

Prepare your documents including pitch deck, financial proforma, and diligence room.

Your financial proforma should layout how much you should raise and what you will accomplish with it.

If you’re not sure how to set this up, then write down your current revenue and the revenue you will have in 24-36 months.  From this you can extract how much funding you will need to raise and how many people you’ll need to hire.

Your pitch deck should tell the story of how your business makes money and why it will succeed.

Finally, prepare your investor network. Make a list of investors to contact including existing investors.

Setup a few initial meetings and tell the prospective investor you plan to launch a fund raise in 3 months.  This removes the pressure from the investor and often elicits feedback on how much to raise, how to structure the deal, and more.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
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Direct download: Startup_Funding_Espresso_--_How_to_prepare_for_a_raise.mp3
Category: -- posted at: 11:01am CDT

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