Investor Connect Podcast

In this episode, Hall is joined by Pierre Rogers of PuroTrader, an online cigar-trading platform. Purotrader was created by two aficionados to bring more transparency and access to the global cigar market. The site aims to educate connoisseurs, stimulate conversation and more importantly monitor market trends within the industry.

In this episode, Pierre shares exciting developments in non-traditional business models. He offers advice to investors interested in the libation space (fine beverages, cigars, etc.), pointing out the importance of leveraging industry relationships. For startups in the space, Pierre emphasizes how finding your niche is critical. He highlights some of the challenges in the space and explains how PuroTrader has approached the market using data analytics. Finally, Pierre talks about some of the future applications of the platform, and how he sees the space evolving.

Direct download: Pierre_Rogers_of_PuroTrader.mp3
Category: -- posted at: 3:25pm CDT

Most startup pitches focus on their future.

It’s bright. The numbers are growing fast and will be big. The sky’s the limit.

Just how much do investors put behind those startup forecasts.

The answer: It depends on the historical numbers the forecast is based on.

If there’s a consistent track record of historical growth, then the forecast has credibility.

If there’s no historical record, then the forecast does not.

Always show your historical numbers to establish a baseline and show how you can move from the historical to achieve the forecast and the systems that will take you there.

Most startups hang their forecast on market potential alone. You need to also show how you can execute to obtain it.

This could be a new team member, another product, or a new market segment.

Help the investor connect the dots and don’t expect anyone to take a flying leap without a good reason.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today!

Direct download: Startup_Funding_Espresso_--_Importance_of_historical_numbers.mp3
Category: -- posted at: 7:46pm CDT

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