Investor Connect Podcast

In this episode, Hall welcomes Tracy DeForge of The Players' Impact, a group that connects professional athletes with the world of startups and investing. Tracy has worked in the sports industry for her entire career. At The Players' Impact, she is focused not just on involving athletes as brand ambassadors, but also in bringing startups to market.

Tracy advises entrepreneurs to keep in touch with both their market, as well as potential future investors. Tracy and Hall also talk about the blurring of the lines between the traditional funding stages, and what that means for startups. In addition, Tracy talks about how The Players' Impact works as a group of investors making early-stage investments, rather than a fund. Finally, Tracy talks about the number one challenge for startups - finding the right funding partners - and highlights some of the most promising sectors.

Direct download: Tracy_Deforge_of_The_Players_Impact.mp3
Category: -- posted at: 3:37pm CDT

There are truisms in the startup world you can always count on. A few that come to mind are:

  • All software has bugs.
  • All startups take longer than expected (to generate revenue, finish the product, fill in your favorite one here).

And my newest one is:

The only startup without glitches is the one that is already dead.

If the business is up and running and especially if it’s growing there will be glitches. Some call them hiccups.

You should expect things will not always go as planned and be prepared to deal with it. If things are running without a glitch then most likely you’ve stopped doing new things that will grow your business.

Glitches are an indicator that you are stretching your business in new ways. And that’s a good thing.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today!


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