Tue, 16 April 2019
In this episode, Hall talks with Bill Leake, CEO of Apogee Results, an Austin-based digital marketing agency. Bill and Hall discuss how companies can move their marketing functions from a startup stage to a growth stage company.
Bill briefly talks about his extensive and varied professional background. Bill and Hall then discuss some of the differences between marketing at startup companies and marketing at growth companies, and what their goals are. Bill details why the tech stacks for startups and growth companies shouldn't mirror those of more mature companies. He recommends that startups remain "light and flexible" in their marketing approach. Once they've reached the growth stage, he advises, additional support systems are needed. Bill goes on to provide detailed discussion of the challenges involved in implementing tech stacks.
Bill talks about how seed-stage companies can go about choosing which marketing channel to focus on. In addition, Bill and Hall discuss how to handle the marketing transition from a seed-stage to growth stage company. Finally, Bill provides some advice on marketing budgets for different levels.
Direct download: 184_--_Bill_Leake_on_Marketing_Stack_for_Series_A.mp3
Category: -- posted at: 11:58am CDT
Tue, 16 April 2019
In this episode, Hall interviews Brooke Waupsh, co-founder of Swoovy, a new and unique online dating app. Brooke has 15 years of experience in the consumer sector and has developed expertise in research and consumer insight.
Brooke talks about some of the factors that define the online dating industry, including an overview of several of the major players. Brooke goes on to discuss the market trends of consolidation, but also how the vast demand means that new smaller players can still be extremely lucrative. She discusses some of the unique advantages in the sector, as well as the specific pitfalls that happen when you must balance a need for rapid customer growth while still bringing in revenue.
Finally, Brooke explains how Swoovy has approached the online dating space, with a focus on in-person connections. She also touches on Swoovy's distinctive integration with social and community impact-driven non-profit and volunteer work.
Direct download: 183_--_Brooke_Waupsh_of_Swoovy.mp3
Category: -- posted at: 11:41am CDT