Thu, 26 October 2023
Why Build a Target List of Buyers
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In preparing to sell your business you’ll need to build a target list of buyers.
Here’s a list of reasons for why it’s important:
Focus -- the list focuses your efforts on those who are the best fit for your business so you know who to work with.
Time -- the list saves you time by not wasting efforts on those who are not a fit.
Price -- the list helps you maximize your selling price by focusing on the buyer’s key care.
Terms -- the list helps you negotiate the best terms for your deal.
Efficiency -- the list puts efficiency into the process by eliminating sub-optimal buyers.
Mission -- helps you achieve the company’s mission and goals by finding the right buyer.
Ideal -- helps you identify the ideal buyer providing the best outcome for the team.
Unlike fundraising in which you talk with any potential investor, selling your business requires a focus upfront on the ideal buyer list.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
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