Investor Connect Podcast

When To Raise Funding

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Most founders go out for a fundraise prematurely because they need money, not because they are ready for fundraising.

Consider the following to understand when to raise funding.

Have a compelling idea that you can clearly articulate.

Have a validated customer, market, and product lineup.

Have the investor documents prepared.  While you will always be changing the deck it needs to show the core product, team, and fundraise.

Be able to demonstrate the product even at an early stage.

Show customer interest through engagement as well as revenue.

Talk to some investors to identify what risks they see in the deal then show how you mitigate those risks.

When you have these things done, then consider launching your fundraise.

Engage investors with your deal and remember never to attend an investor meeting empty-handed.

Always have some customer engagement to discuss.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: When_to_raise_funding.mp3
Category:general -- posted at: 5:00am CST