Fri, 10 September 2021
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In raising funding, you must have a growth story.
Investors want to know your business is in motion with momentum and traction.
Investors look for activity in four areas: sales, team, product, and fundraise.
These are the factors under the control of the startup.
Other factors such as competition, market size, and growth are not interesting.
Investors want to know what you are accomplishing, not what the market is accomplishing.
In every contact with the investor, bring up a key result in sales, team, product, or fundraise.
Most startups spend their air time with investors focused on the forecast.
Instead, show how your company is executing today.
Make sure you follow up to demonstrate how the growth story continues.
It takes about four updates before the investor becomes convinced there’s a growth story underway.
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