Tue, 6 July 2021
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
The elevator pitch can do more for you than just give you a short-form pitch.
It boils down your pitch to the bare essence.
This helps you focus on your core value proposition.
It helps you think through your pitch so you can prioritize the most important points.
It gives you messaging to use online through social media and email where the formats lean to the short form.
It gives you the opportunity to show what your product can do.
Specific case studies are often helpful in communicating your value proposition.
The pitch is short which triggers the listener to ask questions to learn more.
The short form makes it easy to drop into conversations and answer questions such as, ‘what does your company do?’
Long-form pitches often provide so much information that the listener can’t identify what your product does and why they should care.
Boiling it down into this format makes it very clear.
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