Investor Connect Podcast

What is a brand?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Your brand is your promise to the customer.

It’s based on the mission of the company.

It appeals to people who share the same vision as you.

It gives the company a unique positioning over the competition.

Your brand impacts everyone in the company including investors, team members, partners, as well as the customer.

Here are some steps to establish your brand:

Start with your founder's story.

What led the founder to start and build the company?

Review your company’s mission statement.

Choose the primary value that your company stands for.

Create a list of words that represent the story, mission, and values of the company.

Create a five-word tagline that encapsulates the promise your company makes.

Select a color and typeface that represents your company style.

Design a logo with a tagline that combines these elements.

Include the logo in all company communications including email and social media.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

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Music courtesy of Bensound.

Direct download: What_is_a_brand.mp3
Category:general -- posted at: 5:00am CST