Investor Connect Podcast

Verbatim Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Verbatim effect is defined by Wikipedia as the "gist" of what someone has said that is better remembered than the verbatim wording.

Catchphrases and taglines will help investors remember your startup and what it does.

Investors remember the essential meaning rather than the specific words you say in a pitch.

They will retain the core information but will lose the details.

Focus your pitch on the core elements of the deal including the core team, core product, and the core strategy.

Fine details will get lost in the process as the investor will only remember the core elements.

Avoid multiple scenarios in your pitch and instead focus on the primary scenario as investors will only retain one.

In the deck use images, charts, and graphics wherever possible to help communicate those messages.

Use mantras, taglines, and catchphrases to communicate the core messages.

Make the headlines clear, bold, and compelling.

If a detail is important to the pitch then call it out as such and make it a part of the core message. 

Investors will only remember the gist of the presentation so gear your pitch to highlight the core concepts and skip the extraneous details.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

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Direct download: Verbatim_Effect.mp3
Category:general -- posted at: 5:00am CDT