Fri, 11 February 2022
Using Your Financial Model in a Pitch
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
The financial model is a key component of your pitch.
Use key financial numbers from the model to tell the story of how your business can scale up.
Here are the steps:
Start with your unit economics to show the business works.
Show how the systems you have built drive the business using the financial model.
Highlight the market size and how fast the market is growing, as well as how you will go to market if you are in the early stage.
Call out key cost figures to demonstrate you know your numbers that drive your customer acquisition process and retention rates.
Show how you will use the funds by pointing to the costs for building products, generating leads, or closing sales.
Show your cash burn and how the fundraise will give you runway.
The financial projections alone don’t tell the story of your business.
You have to pull out key numbers to tell the story.
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