Investor Connect Podcast

The Why Now

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

"The why now" mental model builds the case that now is the right time to launch and raise funding for a startup.

Timing is key to a successful startup launch.

Launch too soon and the market won’t be there.

Launch too late and the competition will be too far out in front of you.

Here are some key steps to use the "why now" in your fundraising pitch.

Point out key metrics from legitimate sources about changes in the market.

Confirm those trends are happening now with your personal observations.

Cite quotes from others verifying the trends.

Show how your startup will take advantage of those changes.

Articulate three reasons why your startup is best positioned to win.

Call out the opportunity to be achieved and use numbers to quantify it.

The 'why now’ mental model shows now is the best time to start a business.

It gives immediacy to the fundraising pitch.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: The_Why_Now.mp3
Category:general -- posted at: 5:00am CDT