Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In your pitch deck, the fourth slide is the market slide.
The market slide shows the size of the opportunity.
Show total available market, which is anyone you can sell to.
Then show the serviceable market, which is your core target market.
Finally, show the beachhead market (who are the first 20 customers you’re going to sell if you are early stage).
For each market, show the growth rate.
The total available market should be at least $1B.
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