Startup Funding Espresso -- The Godfather’s Advice for Fundraising

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In the movie The Godfather, Marlon Brando plays Don Corleon, the leader of the Corleon family.

At one point someone asks him why he made a certain decision.

The Godfather replied, “Everything is personal.”

In fundraising, ‘everything is personal.’

You must build a relationship with the investor.

Yes, there’s the pitch followed by questions.

Yes, there are the negotiations on valuation.

Yes, there’s the diligence that must be done, but in the end, a startup investment is based on a relationship.

You must have that to gain the investment.

Everything is personal.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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