Startup Funding Espresso -- The Elevator Pitch

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The elevator pitch is the short-form version of your presentation for investor opportunities that give you a limited amount of time.

The key to an elevator pitch is not to talk faster, but rather to choose your words more carefully.

In sixty seconds you can cover the same number of topics as you do in a full ten-minute presentation with a pitch deck.

The key is to reduce your pitch to key words and phrases.

For the problem, say it in five words or less. For example, “diabetes will afflict one out of three people.”

For the solution say, “we help cure diabetes.”

For financials, draw a key number from your financials slide such as, “we’ll be cash-flow positive in 18 months.”

For the target market say, “our total available market is $1.2B”.

To create your elevator pitch, write out what you are going to say and then replace filler words with more descriptive ones.

By crafting short phrases and using keywords you can cover the same topics but with less detail.

After some practice you should be able to deliver your elevator pitch and adjust it to the time you are given.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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