Investor Connect Podcast

Testing Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The testing effect is defined by Wikipedia as the fact that you more easily remember information you have read by rewriting it instead of rereading it.

Investors remember what which they recall from memory better than just hearing the pitch again.

This comes from research showing that taking a test that requires one to write out a response improves retention better than just rereading the material.

This moves the information into long-term memory.

Founders can use the testing effect by asking investors questions about the pitch to exercise recall.

For example, ask the listener, ‘Remember the problem we are solving?’

Give them time to recall it.

If they don’t respond in a timely manner, then give the answer.

This avoids the awkward silence that can arise. 

During the Q&A portion, engage the investor in a dialog that recalls key points such as the problem you solve, the solution you offer, and the traction you have.

This will help the investor remember your deal better.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


For more episodes from Investor Connect, please visit the site at: 

Check out our other podcasts here: 
For Investors check out: 
For Startups check out: 
For eGuides check out: 
For upcoming Events, check out  

For Feedback please contact   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Testing_Effect.mp3
Category:general -- posted at: 5:00am CDT