Investor Connect Podcast

Telling Your Story in a Crowdfunding Campaign 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Storytelling is an effective tool in a fundraise.

Here are some key points on how to tell your story in a crowdfunding campaign:

Start with your overall cause, such as helping students graduate or improving people’s wellness.

Call out your value proposition upfront -- for example, “we help students graduate.”

State the problem -- for example, “50% of students drop out before graduation.”

Show your solution -- “we provide state of the art curriculum and teaching tools.”

Prove your solution works -- “our curriculum improves graduation rates by 75%.”

Fill out the story with why now is the right time to deploy this solution.

Remind the investor why the solution is important.

Show how your solution is a key step in achieving the goal of the overall cause.

Demonstrate the product works, and people will pay for it.

Finally, ask the investor to join you in solving the overall problem. 

Use your entrepreneurial journey to frame the story, so it demonstrates your passion.

Stories are effective tools for communicating your fundraise message.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.

Direct download: Telling_your_story_in_a_crowdfunding_campaign.mp3
Category:general -- posted at: 6:00am CDT