Investor Connect Podcast

Subjective Validation

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Subjective validation is defined by Wikipedia as the perception that something is true if a subject's belief demands it to be true. 

In developing products founders look for information that matches their own view of the problem and solution.

Founders build their products for a market based on their own view of the customer's needs.

Founders will find customer research that matches their experience more valuable than information that doesn’t fit their views.

To overcome the subjective validation bias, consider the following:

Use a checklist so all collected information gets equal consideration.

Build teams of observers instead of single ones so they can check their observations with each other.

Move from qualitative to quantitative in the research.

It’s important to look holistically at the problem in order to devise a workable solution.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


For more episodes from Investor Connect, please visit the site at: 

Check out our other podcasts here: 
For Investors check out: 
For Startups check out: 
For eGuides check out: 
For upcoming Events, check out  

For Feedback please contact   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Subjective_Validation.mp3
Category:general -- posted at: 5:00am CDT