Investor Connect Podcast

Steps to Building Your Brand

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In building a brand from scratch follow these steps:

Start with purpose.

Identify the reason behind the company and why it exists.

Research the competition.

Find out what other companies are doing to avoid duplicate messaging.

Identify the target customer.

Get specific about who you want to reach.

Choose a brand message.

Tie your company’s mission to solving the needs of the target audience.

Flesh out the values of the brand.

Define the supporting values the company stands for.

Find the voice.

Show how the brand relates to the audience.

Develop the story.

Tell the story of the company that supports the brand.

Design the logo.

Create the visual identity of the brand.

Promote the brand.

Embed the brand in every communication including email, social media, signage, and letterhead.

Follow these steps to create a brand identity for your company.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Steps_to_building_your_brand.mp3
Category:general -- posted at: 5:27am CST