Startup Funding Espresso -- Startup Investor Skills -- Evaluating the Product & Markets

Startup Boards -- Startup Investor Skills -- Evaluating the Product & Markets

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup investors need to hone their skills in order to succeed over the long run.

Key skills include: 

1. Evaluating teams.
2. Assessing products and markets.
3. Accessing financial capital not only for the current round of funding but for later stages.
4. Managing a portfolio of startup investments, including supporting the startup and generating exits.

So for the product, ask, is it a vitamin or a painkiller?

The vitamin makes you stronger and better, but it’s nice to have for the customer.

The painkiller is more important to the customer and, in some cases, crucial.

It’s better to invest in painkillers than vitamins.

For markets, you look for large markets, not small ones.  

Ask, where in the lifecycle is this market -- early stage, growing, maturing, or declining?

You want a market that is growing or about to start growing because of disruptive technology.

It’s important someone on the team knows the market very well.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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