Startup Funding Espresso -- Startup Customer Success Metrics

Startup Customer Success Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Once you have customers, the next step is to measure their success with your product.

Here are some key metrics to use:

Net Promoter Score - also referred to as NPS, this metric measures how loyal the customers are to the company.

The metric asks the customer to rate the company on a scale from 1 to 10 about their experience with the product.

A score of 1 to 6 is considered a net detractors score.

7 and 8 are considered passive, while 9 and 10 are considered promoters. 

The resulting metric from all customers surveyed ranges from -100 to 100.

A score from 0 to 49 is considered good.

50 to 70 is excellent, and 70+ is top tier.

Other metrics to include are customer churn which is the percentage of customers you lose over a period of time.

Revenue churn is the percentage of customer revenue you lose.

Customer retention rate is the percentage of customers retained.

This can be applied to a cohort of customers.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact [e-mail]  

Please follow, share, and leave a review.

Music courtesy of Bensound.