Investor Connect Podcast

Sponsorship Issues

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Sponsors bring needed financial support to the angel network.

Here are some key points for managing sponsors:

  1. Keep the number of sponsors low so it’s easier to manage.
  2. Allow a limited number of sponsor representatives to join the meetings so they don’t overwhelm the members.
  3. Set the rules of engagement on how sponsors should interact with the members regarding service offerings.
  4. Add the sponsor to the website to give brand recognition.
  5. Allow the sponsor to place marketing materials at the meetings for takeaways.
  6. Tap sponsors to provide training to the members.
  7. Canvas sponsors for any potential members to pursue.
  8. Invite sponsors to coach the startups where there’s a good fit. 
  9. Leverage the sponsors’ network for potential speakers for events.

Sponsors add not only financial support, but also domain expertise to the angel funding process.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Direct download: sponsorship_issues.mp3
Category:general -- posted at: 6:00am CST