Thu, 25 May 2023
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
The spacing effect is defined by Wikipedia as information is better recalled if exposure to it is repeated over a long span of time rather than a short one.
A series of updates is more effective in communicating your startup story as the investor will remember more than if the story were given in one go.
There’s only so much a person can take in during one session.
By spreading it over time and in smaller amounts an investor can absorb the information and retain it better.
Use a variety of communication methods such as email, conference calls as well as formal pitches.
Tie the pitch to real-world situations and events to drive the message home.
Stick to the core information and don’t waste time on side stories.
Summarize information from the last communication to bridge into the new information.
Repeat the key information several times throughout the process.
The more the investor remembers about your startup pitch the better.
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