Tue, 27 December 2022
Schlep Blindness Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Schlep is a tedious or difficult journey. Schlep's blindness is overlooking the obvious startup ideas as everyone is used to working in a current manner. Most founders can’t see many ideas because of schlep blindness -- they know how hard it is so they don’t consider it. Look for ideas you want to be solved and then set out to solve them. It’s best to just start and work your way through it before common sense stops you. The easy ideas are pursued by many and come with a great deal of competition. The hard ones are pursued by fewer and have less competition. A startup must undertake many schleps to succeed. It’s the boring details that must be done. Novice founders often take on these challenges because they don’t know what they are getting into. Experienced founders avoid these ideas because they know the challenges ahead. Startups should look for hairy, audacious goals to solve as those are more valuable.
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