Investor Connect Podcast

Promotional Pricing

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Promotional pricing gives your product an immediate sales boost.

This is often used around holidays and special events.

Offering a flash sale or a short time-only discount can generate some immediate revenue for your business.

Holiday specials can also be used to spur additional sales.

Typical examples include the following:

Buy one get one free offer.

Digital coupons to use on the next purchase.

Flash sales which last only a few hours.

Loyalty programs provide points to use for purchasing the product.

Holiday offers such as Black Friday.

To set your promotional price consider the incremental cost of sale to ensure you don’t discount below your product cost. 

Use promotional pricing sparingly as it impacts the brand.

Too much discounting trains the customers to wait till the next promotion before buying.


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Direct download: Promotional_Pricing.mp3
Category:general -- posted at: 5:00am CDT