Startup Funding Espresso – Product Adoption

Product Adoption

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product adoption raises awareness about the product and drives users to sign up for it.

A strong product adoption process generates more customers, reduces churn, and increases customer loyalty.

Product adoption comes in stages as follows:

Awareness -- first make your customer aware of your product.

It is important to educate the customer about your product and the need it solves.

Interest -- you must build customer interest in your product.

Content marketing, events, and webinars can be useful tools for providing more information.

Consideration -- you must differentiate your product from the competition.

You want the customer to consider your product in an evaluation alongside the competition.

Testing -- you must engage the customer in a pilot test.

These could be free or reduced-cost trials.

Lock-in -- you want to set up your product so that it becomes a must-have for the customer.

Designing sticky features will help lock in your solution.

Consider these stages in driving product adoption.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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