Investor Connect Podcast

Picture Superiority Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The picture superiority effect is a phenomenon defined by Wikipedia whereby the notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by viewing their written word form counterparts.

Investors identify and remember more from images than words.

Startups should use pictures rather than words wherever possible in the pitch presentation.

Use pictures that are relevant to the content and clarify the message.

When this is not possible then the startup should use distinctive words.

These are words that are descriptive and create an image in the listener’s mind.

Startups should capture what they do and how they do it into mantras and taglines. 

Mantras and taglines create mental images that help the investor remember what you do.

Startups can also use video, animation, charts, and graphs as well.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Picture_Superiority_Effect.mp3
Category:general -- posted at: 5:00am CDT