Investor Connect Podcast

Ostrich Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The ostrich effect is defined by Wikipedia as ignoring an obvious negative situation.

It’s common among founders to ignore the challenging parts of the startup such as competitive position or weakness of the product, and more.

Some founders handle it by not paying attention to it.

Others misinterpret the situation as something else so they don’t have to deal with it.

Founders do this to avoid the difficult emotional effects of the situation.

To overcome the ostrich effect, consider the following:

Treat the situation as if someone else has this problem and you are analyzing it from the outside.

This takes your personal emotions out of it and gives you more freedom to explore solutions.

Take the situation and engage others to help you and hold you accountable.

Finally, set up a program that reviews the situation on a regular basis so you can work on it consistently over a period of time.

This lets you break down the problem and start solving it one piece at a time. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Ostrich_Effect.mp3
Category:general -- posted at: 5:00am CDT