Investor Connect Podcast

More Mental Models for Ideation

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several more approaches to ideation for a startup.

Consider these mental models for your ideation process:

Move online -- take offline interactions and move on to the web.

Roll-ups -- acquire other companies into your company or into a new one.

Provide enabling technology -- provide technology to an industry segment to reduce cost or increase productivity.

Commercialize patents -- take technology sitting on the shelf such as at a university and commercialize it.

Spin off technology -- take a successful internal technology and set it up as a stand-alone company.

Extend technology in the market -- apply high-end technology to low-end applications to reach more users.

Picks, shovels, and Levis -- provide the tools to other companies serving a customer.

Monetizing a network -- build a business that takes advantage of channel access.

Consider these additional mental models for ideation in your startup.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: More_mental_models_for_ideation.mp3
Category:general -- posted at: 5:00am CDT