Investor Connect Podcast

More Characteristics of Revenue

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Not all revenue is the same.

There are several characteristics that define the quality of revenue.

Here’s an additional list to consider:

Repeatable -- if the revenue is not recurring but rather repeatable then it has a greater value than the revenue that is a one-time event.

Strategic -- if the revenue comes from a strategic source rather than a tactical source it will most likely provide greater value to the business in the long run.

Product/Market fit -- if the revenue comes from a source of strong product/market fit it will have greater value than revenue that comes from a weak product/market fit.

Long-term value -- if the revenue comes from a strategic channel then it will have greater value than if it comes from an opportunistic channel.

Look for these characteristics to understand the quality of your revenue.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: More_Characteristics_of_revenue.mp3
Category:general -- posted at: 5:00am CDT