Fri, 6 October 2023
Make a List of Target Acquirers
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
It takes twelve months to sell a business.
The first six months will be spent finding the buyer.
The second six months will go to completing the transaction.
To find the buyer consider the following:
Start with a list of 250 companies and the names of their CEO and VP of Corporate Development as potential buyers.
If you have a list of companies that have enquired about buying the business before, then include them as well.
Choose companies with a strategic interest and consider it broadly.
Reach out to the CEOs by email stating your interest in selling the business.
This should generate forty to fifty calls and meetings.
Half of these contacts will want to learn more so prepare an Acquisition Memorandum which gives the status of the company with a marked date.
If after the acquisition, the company conditions change materially, then the acquirer has legal recourse based on this document.
Two to four of the contacts will send a letter of interest (LOI) with proposed terms and conditions for buying the company.
From there the process goes into due diligence by examining the prepared data room which contains financial, legal, and other information about the company.
Start with a wide range of companies in searching for an acquirer.
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