Thu, 18 June 2020
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Equity funding is just one source of funding for your startup. There are many others such as licensing.
You may be able to reduce the amount of funding needed to grow your business by licensing your technology to others.
Instead of building and selling a product, you can license to others who will build and sell a product.
In licensing, you must have a patent to protect your technology and oftentimes a series of supporting tools to help those who license your technology for using it.
Licensing brings the following benefits:
The disadvantages are:
Licensees can also bring you new ideas for improvements on the technology.
For applications requiring high capital expenditures for building and selling the product, licensing is a good fit.
Direct download: EG_Apr_2020_Startup_Funding_Espresso_--_Licensing.mp3
Category: -- posted at: 12:10pm CDT