Wed, 5 October 2022
Lead Users in Ideation
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Lead users are the early pioneers looking to solve a problem.
They face problems that need to be solved in advance of the general market providing a solution.
Lead users start well ahead of the mainstream market so they create their own solutions.
They can be a great source of inspiration for startups seeking new business opportunities.
To use lead users for your ideation process, consider the following:
Identify the problems to be solved.
Look for the leading edges of a new market.
This is often not in the mainstream market but rather a niche market.
Identify lead users in the niche market that are already working on a solution.
They are often found in research labs, academic institutions, and other startups.
Create a set of interview questions.
Interview the lead users to capture their proposed solutions.
Collect the resulting interviews and analyze the various approaches and strategies they used.
Share the results in a report with others on the team.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
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Direct download: Lead_users_in_ideation.mp3
Category:general -- posted at: 5:00am CDT