Investor Connect Podcast

Lag Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The lag effect is a phenomenon defined by Wikipedia whereby learning is greater when studying is spread out over time, as opposed to studying the same amount of time in a single session. 

Investors learn more about the startup if the information is spread out over time.

It helps to understand the startup if you have multiple interactions rather than one long session.

To overcome the lag effect, consider the following:

Set up a series of meetings and calls in which to engage the startup to learn more.

Spread out the meetings over a period of time so you can track their progress.

In addition to the founder, talk to the other team members to gain multiple perspectives on the startup and their status.

Track the startups’ progression with sales, the team, product development and their fundraise.

This process will help you understand the startup better and retain more information about them.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Lag_Effect.mp3
Category:general -- posted at: 5:00am CDT