Startup Funding Espresso -- Know Your Numbers

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

I’ve seen CEOs pitch and when asked about their numbers they defer to a CFO or someone else for the answers. This is not a good look for the CEO. Investors want to know you are on top of it, and knowing your numbers is one indication of it.

As a startup, you should know your numbers inside and out. Investors will always ask for some numbers usually related to revenue, growth rates, and costs.  

Before engaging an investor, review your numbers and be able to cite them if asked.

Numbers that seem out of range from the standard will elicit questions, so for those numbers, you’ll need to be able to explain them as well as what you are planning to do to improve them.

If you have compelling numbers such as high-growth rates, be sure to bring this up in the pitch or follow-on discussion.

Remember, it’s up to you to articulate the values in the business.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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