Mon, 3 October 2022
Key Mental Models for Ideation
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
There are several approaches to ideation for a startup.
Consider these mental models for your ideation:
Solving a customer problem -- focus on reducing the cost or increasing the convenience of the solution.
Transfer a solution -- this takes a solution from one industry and applies it to another.
Disruption -- provide a better solution to an existing market where the competition is antiquated.
Replicate success -- take a successful business and apply the business model to another industry or application.
Bundling -- create a new product by bundling two or more functions together.
Unbundling -- take a current business apart by creating a solution for a subset of its offering.
Remove the intermediaries -- create a solution that removes the middleman.
Predict the future -- extrapolate current trends to identify how the future will look and build a solution for that.
Backcasting -- develop a non-consensual view of the world and develop solutions for that world.
Consider these mental models in ideating for your next startup.
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