Investor Connect Podcast

Key Mental Models for Ideation

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several approaches to ideation for a startup.

Consider these mental models for your ideation:

Solving a customer problem -- focus on reducing the cost or increasing the convenience of the solution.

Transfer a solution -- this takes a solution from one industry and applies it to another.

Disruption -- provide a better solution to an existing market where the competition is antiquated.

Replicate success -- take a successful business and apply the business model to another industry or application.

Bundling -- create a new product by bundling two or more functions together.

Unbundling -- take a current business apart by creating a solution for a subset of its offering.

Remove the intermediaries -- create a solution that removes the middleman.

Predict the future -- extrapolate current trends to identify how the future will look and build a solution for that.

Backcasting -- develop a non-consensual view of the world and develop solutions for that world.

Consider these mental models in ideating for your next startup.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Key_mental_models_for_ideation.mp3
Category:general -- posted at: 5:00am CDT