Thu, 24 June 2021
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
To craft an elevator pitch, start with the end in mind.
Do you want to pitch an investor? Do you want to sell a product?
Start the pitch with the problem you solve and what your company does.
There needs to be a hook at the beginning of the pitch to capture attention.
Describe your main value proposition so the audience knows why your company is successful.
Pose a question to engage the audience into the pitch and start a dialog.
Close with a call to action by inviting the audience to learn more.
You can set up a call to show the product or give a pitch to discuss the business further.
It’s important to practice the pitch so it flows and comes across naturally.
Customize the pitch for each person so it resonates better.
The goal of the elevator pitch is not to tell them everything, but to get to the next meeting.
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