Thu, 24 February 2022
Key Elements of a Crowdfunding Campaign
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Successful crowdfunding campaigns share several key elements.
Here are some key points to include in your fundraise campaign:
Clear value proposition -- make clear what your product does and the value it brings.
Story -- tell what problem it solves and the background on how the product came to be.
Key numbers -- use numbers in your story to validate that the product works and customers will pay for it. Stories tell, numbers sell.
Growth story -- show how sales, team, product, and fundraise are continually making progress.
Cause -- show how your product is part of a greater cause.
If your product reduces carbon emissions then use the tagline “help save the planet.”
Social proof -- show customers using the product and include testimonials.
Visuals -- show a picture of the product in the campaign so the investor can see what exactly it is.
You can also use video to show the product in action.
Supporters -- show the supporters you have including customers, partners, suppliers, and others who also believe in the product.
Include these elements in your crowdfunding campaign.
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