Fri, 25 June 2021
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In crafting an elevator pitch, the intro is the most important part.
You must grab their attention and make them want to hear more.
Start with a problem and show how big and costly it is.
Generate curiosity in the listener by telling them you have a solution to that problem.
Demonstrate your solution to the problem and the benefits that come out of it.
Use numbers to strengthen your case. Numbers demonstrate your knowledge of the problem itself.
Investors will ask questions so be prepared with short and to-the-point answers.
No need to tell the full story, just give a direct answer.
If they don’t ask a question, then you ask a question to continue the conversation.
The intro is crucial to an elevator pitch.
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