Investor Connect Podcast

Singularity Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The singularity effect is defined by Wikipedia as the tendency to behave more compassionately to a single identifiable individual than to any group of nameless ones.

People in general feel compelled to help individuals. 

In a disaster scenario such as an earthquake, donors will feel numb to the large number of people impacted by it.

But they will find the individual stories compelling.

Investors feel a stronger connection to one or two people in a startup rather than the entire startup.

To raise funding, the founder should build a relationship with the investor.

The investor will have stronger affective feelings for the founder than the entire group.

In fundraising promote the story of the founder.

Follow up to build the relationship between the founder and investor.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Singularity_effect.mp3
Category:general -- posted at: 5:00am CDT