Investor Connect Podcast

Ideation Steps

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Ideation requires a process.

There are specific steps required to reach a successful outcome.

Here are the steps to follow for your ideation program:

Define the problem.

Write out a problem statement to define clearly the problem to be solved.

Set the criteria.

This defines what criteria the idea must meet to be considered.

Generate ideas.

There are several methods to generate ideas including mind mapping and inversion.

Mind mapping starts with a core focus and then draws out related concepts.

Inversion is the process of reversing the problem and creating a list of ideas to solve it.

Idea selection.

Apply your criteria to the generated ideas and eliminate those that don’t fit.

Test the ideas.

Take the ideas that meet the criteria and test them out.

Ideation is a process just like every other business function.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Ideation_steps.mp3
Category:general -- posted at: 5:00am CST