Fri, 27 October 2023
Ideal Buyer Characteristics
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In selling a buyer on acquiring your business, you’ll want to create an ideal buyer profile.
Here’s a list of characteristics to consider when building it:
Financial vs strategic -- Are you looking for a buyer looking for a financial-only deal or one who wants a strategic fit?
Type of company -- Are you looking for a startup or a large company to buy your business?
Culture fit -- What type of company culture would best fit your business?
Capability -- Does the buyer have the capability to take over your business?
Affordability -- Does the buyer have the ability to pay for your business?
Motivation -- Does the buyer have a motivation to buy your business beyond the immediate financial gains?
Values -- Does the buyer share the same values as you?
Check these conditions for each potential buyer to see if they are a fit for your target buyers list.
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