Investor Connect Podcast

Ideal Buyer Characteristics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In selling a buyer on acquiring your business, you’ll want to create an ideal buyer profile.

Here’s a list of characteristics to consider when building it:

Financial vs strategic -- Are you looking for a buyer looking for a financial-only deal or one who wants a strategic fit?

Type of company -- Are you looking for a startup or a large company to buy your business?

Culture fit -- What type of company culture would best fit your business?

Capability -- Does the buyer have the capability to take over your business?

Affordability -- Does the buyer have the ability to pay for your business?

Motivation -- Does the buyer have a motivation to buy your business beyond the immediate financial gains?

Values -- Does the buyer share the same values as you?

Check these conditions for each potential buyer to see if they are a fit for your target buyers list.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Ideal_buyer_characteristics.mp3
Category:general -- posted at: 5:00am CST