Investor Connect Podcast

How to Use Ideation in a Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Ideation is a key stage in the startup process of developing a product or service.

Founders use it to question the obvious and come up with a new solution.

To pursue ideation in your startup, consider the following:

Generate many ideas whether they are workable or not.

Setup a place where no idea is a bad idea.

Ask the question, “How could we” to generate new possibilities.

Use analogies to draw ideas from other sources to apply to your situation.

Put yourself in the place of the customer and role play the customer’s experience.

Use brainstorming to generate new scenarios and outcomes.

Challenge the assumptions behind the current solutions.

Use mind-mapping by writing out keywords and visually connecting ideas around it into a diagram.

Capture the user personas and talk through the story of that user to find new solutions.

Finally, use the wish technique in which you ask what the user wishes for.

Capture all ideas into written form to share with the team and use for testing.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: How_to_use_ideation_in_a_startup.mp3
Category:general -- posted at: 5:00am CST