Tue, 12 September 2023
How To Email an Investor
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Founders raising funding can use cold email outreach to find investors.
In emailing an investor for your fundraise consider the following:
Research the investor and include key details in the email to show you have done so.
Make the subject line informative so that even if the investor doesn’t open and read the email, they at least read the subject line.
Start the email with the reason for the email in a short and to-the-point format.
In the body of the email show the problem you are solving and the solution you offer.
Articulate the value proposition of your solution.
Show the current status of the company with key traction points.
Call out the fundraiser you have underway and the current status including interest, committed, and invested funds.
Show the use of the funds at a high level -- building products, generating leads, closing sales, etc.
Attach your pitch deck to the email so the investor can learn more.
Focus on accomplishments and recent milestones and avoid spending too much time forecasting the future.
Include your contact information and offer to set up a call or meeting to provide more information.
The goal of the email is to set up a call -- not to get a check.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
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