Startup Funding Espresso -- How to Craft a Good Startup Story

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

To pitch an investor, you’ll need a carefully crafted startup story. 

Just any old story won’t do. 

Tell the story in your own words as if you’re talking with a friend at a bar.

Show how the story is relevant to those in the audience, something everyone can relate to.

Keep the story simple. 

It needs to be tight and keep the audience engaged.

Instead of starting at the beginning, start from the first big event whether it be a disaster or a success.  

Show the mistakes you made that others can learn from. 

Talk about your values and those of the company.

Demonstrate authenticity along the way.

Finally, have a message about your company’s brand that you want to communicate and use the story to build up to it.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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